The Democrat App

Campaign marketing, built to run without you.

The Democrat App LLC builds and operates marketing infrastructure for Democratic campaigns, committees and allied organizations — the systems that keep lists clean, email landing, and donation pages converting while the candidate is out knocking doors.

WHAT WE BUILD

Marketing automation

CRM builds that a small team can actually operate, so supporter data stops living in six spreadsheets.

  • Platform setup, migration and data hygiene
  • Segmentation by district, giving history and volunteer activity
  • Lifecycle and re-engagement workflows
  • Reporting that answers what the campaign manager asks on Monday

Email programs

Fundraising and volunteer email, from the calendar through to the send, with deliverability treated as a first-class problem rather than an afterthought.

  • Fundraising sequences, end-of-quarter pushes and matching drives
  • Volunteer recruitment and shift-filling series
  • Production, testing and list hygiene
  • Authentication, warming and inbox placement

Text messaging

Peer-to-peer texting programs where the consent trail is documented before the first send, because exposure on political SMS is counted per message rather than per campaign.

  • Program setup and platform configuration for peer-to-peer sending
  • Consent capture, list provenance and opt-out handling
  • Fundraising, GOTV and event turnout sequences
  • 10DLC registration and Campaign Verify for political traffic

Direct mail

Mail from the universe cut through to the drop date, with the disclaimer right the first time and the postage settled before anything moves.

  • Universe selection and household targeting
  • Design, copy and print production through a mail house
  • Federal and Georgia disclaimer compliance
  • Drop scheduling against the early vote and election day calendar

Audience targeting

Account-based and intent-driven methods borrowed from B2B marketing and adapted to the way field programs actually work.

  • High-value donor and institutional targeting
  • Intent signals layered onto the voter file
  • Audience building for paid digital
  • Alignment between the digital program and the field plan

Digital presence

The pages a contribution actually passes through, built to load fast on a phone on cellular data in a parking lot.

  • Campaign websites and landing pages
  • ActBlue donation flows and page optimization
  • Event and volunteer sign-up pages
  • Analytics and conversion tracking

Placement in the app

Featured placement inside The Democrat App puts a candidate in front of voters in their own district, at the moment those voters are deciding who to support.

  • Featured candidate placement by district
  • Event and donate links surfaced on the candidate card
  • Profile and data corrections
  • Adding a candidate who is missing from the database

Tell us what the campaign needs.

Send the office being sought, the election date, and what is breaking right now. You will get a straight answer about whether we can help.

matt@thedemocrat.app